Insight.Tech: The Endless Aisle Opens the Door to Omnichannel Retail

When it comes to buying clothing, it’s no question that brick-and-mortar stores provide the superior experience. You can feel the fabric, discover new styles, and ensure the right fit before you walk out the door with your new outfit. But what physical retailers can’t do is provide unlimited options and relevant recommendations like online stores; they’re limited by square footage, inventory management, and staffing constraints. But store digitalization technology can bridge the gap, helping these retailers become bigger players in an omnipresent marketplace.