Insider Trends: Why the best digital store experiences don’t start with the tech
By External Media
If you’ve heard of H&M’s Magic Mirror over in New York, then you’ve heard of Ombori.
The company has made a name for itself in creating engaging digital experiences in physical stores for everyone from Target to IKEA to H&M. These experiences aren’t just nice to have – they’re increasing loyalty and sales, as well as bridging the gap between the store and online.
Key to their success?
The tech comes last.